development of mobile applications (or simply mobile development) provides you with a modern and efficient tool for working not only with the customers, but also with the employees of your own company. using such an application, you can easily manage both the company and the employees, because mobile apps allow giving instructions, following the news, viewing and sending documents, etc.

one of the most important tasks when developing mobile applications is to choose a suitable platform. which is better: native or cross-platform solutions? here we’ll try to briefly describe both of them and if you need any further information, feel free to contact us.

native app's are the app's that are specifically designed for a certain os and smoothly operate on the devices with that os. such app's can easily use all the device functions (camera, microphone, accelerometer, etc.) and herewith they need fewer resources (battery, memory, etc.). depending on their purpose, app's can require or not an internet connection.

cross-platform development involves the use of special utilities (frameworks) for creating javascript-based applications. the whole app structure and logics is created with the help of such tools in javascript (react native, phonegap, titanium, etc.) and then it is wrapped with the native starting element, allowing you to create the projects with the same logics for multiple operating systems at once.

the most common platforms, for which the mobile app's are developed, include android and ios – gadgets, running on these operating systems, are the most widely spread. the users of such devices are particularly fond of a variety of applications for entertainment, household, sport, development, or business purposes.

development of the mobile app's for android, for example, will give you access to a wide audience of mobile users, so you should pay a particular attention to this platform.

at the same time, development of the mobile app's for iphone is also important, because the users of these devices are usually with incomes above the average and higher, which is a huge advantage for the business.